- PRESENTATION ROOM -
How Customer Interviews Can Help You Create An Irresistible Product That Converts—Without Guessing!
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Meet Your teachers!
Melissa Harstine is a mind reader—but not the clairvoyant kind. She uses her research and interview superpowers to find out what potential customers *actually* care about and what will motivate them to buy from you. These insights can help businesses refine their products services, have better sales conversations, and develop more strategic email campaigns, website copy, and content marketing that speaks to the heart of their audience. Melissa earned a BA in English, cum laude, from the University of Iowa, where she studied under Pulitzer Prize winning journalists and members of the acclaimed Writers Workshop. She's the researcher behind brands like Content Bistro and Systems Saved Me. With over 15 years of professional research and writing experience, she brings a unique blend of empathy and strategy to her work, leading to fresh solutions that make an impact.
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